Soulja Boy

Soulja Boy recorded 4 exclusive performances for you to watch as lifesize holograms on the Soapbox app.

Soulja Boy is a pioneering rapper, producer, and entrepreneur widely recognized as one of the first artists to fully embrace emerging tech platforms to break music globally. He was an early adopter of YouTube, MySpace, social media, digital downloads, and ringtone culture—using the internet to bypass traditional gatekeepers and turn “Crank That (Soulja Boy)” into a viral, chart-topping phenomenon. His tech-forward, independent mindset reshaped how artists market, distribute, and monetize music in the digital era.